As a web designer/ developer it is
your job to have your client define what they want the purpose of their website
to be. This could be anything from a personal resume, e-store, or a business
card site. People have some weird ideas, and as paying clients they want their
vision to be perfectly represented.
List all of the content that is needed on the site
You need
to find out what the content of the web site will be. The aesthetics of the
site are going to vary depending on the content. This list will have literally
everything that is going to be on the website. If it is a store you will need a
product list with pictures. If it is a portfolio you are going to need a list
of their work.
Narrowing down your target audience
The
target audience of the web site is determined by the content. You need to realize that ESPN.com is not
going to attract a majority of middle aged women. If this sounds like common
sense, that’s because it is. This process shouldn’t take all day. The next two
steps after deciding your target audience is what should take some time.
Decide what fonts you want to use
Fonts
are not necessarily the most invigorating subject but it is a necessity. The
font that is chosen holds feeling. Comic sans is not serious in the least bit.
You should not use it for any reason, even if the client is a comic book
illustrator. If you don’t have any experience with typography then you should
do some research. Check out this article by Chiara Aliotta, Evoke
Emotion Through Typography.
Decide on a color palette
Like
typography color creates emotion. Pick a color scheme that matches the feeling
of the website. Choose a palette of recommended no more than 5 colors. Make
sure they match and don’t conflict with your target audience or the purpose of
your clients’ web site.
Feel free to comment and share work flow of your
own. Be sure to tune in next week for the next section of Plan the Design.
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