Web design grows every year to include new or expand upon already existing codes and designs. 2014 saw the expansion of mobile design, better typography, huge introduction pages, parallax scrolling is improved on, simple designs with simple color schemes and many more. 2015 is no different. Here are the top five expected trends in web design for 2015.
- The first is longer scrolling sites. It is shown to be easier to scroll through a site than clicking an endless amount of links to find the content you want. Though endless scrolling has been around for a while, it’s benefits have now multiplied and is now used in other places rather than just the home page. We can now find in endless scrolling for about pages and even product pages as a mean to elegantly display a wide variety of content.
- The second is storytelling and interaction. Being able to tell a story through your content is now a plus. Interaction paired with animation used in website design – when tastefully done – can bring the wow factor to your site. For example, the Impossible Bureau’s website is very interactive in that it responds to your scrolling and hovering over different elements (instead of the normal clicking).
- Moving on to number three, taking away large background images from the header. The trend had been to use large images with text on top as the gateway to a website. The new trend is the opposite. Recent designs still include large headers, but without the background image.This is tastefully done and doesn’t fall in line with other trendy site designs using large background imagery.
- There is an idea in design that a design is complete when all of the non-essential elements have been removed. This is the topic for number four on our list. In 2015, we should be seeing more of this trend become commonplace. Designers have practically eliminated many design decisions that most current websites have (i.e. background colors, lots of images, sophisticated layouts, etc.). Instead, the team opted for a clean and simple site design, and it stands out among the crowd of design-heavy, image-heavy, and color heavy sites.
- Rounding up at number five is the application like menus. Responsive Web design has been around for a while. Up until recently, most design emphases was placed on making the site look great on desktop devices, and just ok on mobile and tablet devices. For 2015 we are looking at changing that and making the design great on any device by opting for a vertical menu on either the left or right side of the page (instead of the typical horizontal menu at the top of the page) that acts more like a flyout/slide out menu – a technique carried over from web apps and responsive design on smaller viewports.
-Krista Nelson
Much of the information was found at thenextweb.com
http://thenextweb.com/future-of-communications/2015/04/20/enhancing-customer-engagement-with-interactive-voice-response/
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